Welcome
Hello and welcome to the Viewing Facility Organisation Directory, the one-stop directory of viewing facility and market research studios in the UK and International locations. Viewing Facility.Org is unique in that it has been created specifically for the viewing facility industry, and as such can offer unparalleled insight and knowledge on the viewing facility market.www.viewingfacility.org offers a comprehensive and wide-ranging list of all major viewing facility and market research studios. By categorising studios by geographical location, the directory benefits from being very clear and easy to navigate. To find a facility, simply select the region in which you wish the research to be conducted, and you will see all the relevant facility in that area, plus a link to their own website, allowing you to compare prices and services, and contact them directly. Most importantly, this service is offered to you completely free! Listings are either based on a general listing or a premier listing section, where Viewing Facility Organisation recommended facility can be found.
What is a Viewing Facility?
Viewing facility or viewing studios as they are sometimes known provide a professional venue from where market research discussions and interviews (also known as focus groups or depth interviews) can be conducted. Primarily, the main difference from a viewing facility or any other venue i.e. a home setup, hotel conference room, etc can be seen in the setup. A viewing facility will have one-way mirrors within their studios allowing clients to unobtrusively observe respondents who are partaking in a market research studies. In addition, the viewing studio would provide technologies that allow the discussions to be recorded onto a variety of media such as audio cassette tapes, DVD’s, video’s, etc which can then be analysed by the researcher at a future date.facility can differ widely in terms of size, cost, level of technology and the services offered ranging from very basic small scale facility often within peoples homes to large purpose built studios with highly specific market research technologies and services. It’s always a good idea to examine what different facility can offer before deciding on a venue to conduct research.
Who Might Use a Viewing Facility Directory?
The Viewing Facility Organisation Directory is of particular use to several sections of the Market Research industry:Market research agencies who are commissioned to conduct research in a particular region can use the directory to rapidly identify the relevant facility and follow the links to find the facility with the ideal service provision and budget to suit the project. The VFO directory opens the door for market research agencies to undertake projects in new and different areas, by allowing them to clearly see and compare the benefits of each facility.
End Clients (those who commission the research project) who wish to take a more hands-on role in guiding the direction of the project can view the directory to identify the facility with the services and level of comfort they require in which they will view the research discussion. Alternatively, the more discerning client is capable of finding a studio where essential research can be conducted on a tight budget.
Recruiters will also benefit from the Viewing Facility Organisation website through being able to gain a greater knowledge of the facility within their region, as well as allowing them to develop contacts and undertake projects in other regions.
Why use a viewing facility?
Viewing facility are most commonly used for conducting qualitative research. Rather than examining statistics to understand a market or product (quantitative research) which has limitations with analysis, qualitative research attempts to gather information through direct conversation with a group of or individual respondents. This enables the evaluation of responses to various stimuli, often including advertising, presentation, packaging, brochures, and websites, for example. The exploration of a respondent’s opinion of such stimuli can provide the client with an in-depth understanding of how their product is perceived, as well as providing inspiration for how to expand or improve the product or service.Viewing studios facilitate this through providing a suitable environment for discussions to occur, and generally also provide video and audio recording options, one-way mirrored viewing rooms, hostess service, refreshment and catering options. Other services which may be offered, depending on the size and technology of the studio include remote viewing via the internet, web usability testing and eye-tracking technologies.
To keep up to date with technological advances and other developments in the viewing facility industry regularly check the ViewingFacility.Org news site.